Solution

As part of the solution, our team built a new personalisation feature for Sitefinity CMS that allowed to apply a personalised cookie on load based on the URL or dedicated landing page. This was also integrated with Marketo which was used for customer marketing & CRM.

folio1 was also part of the dedicated team to build & develop the solution for a single sign-on (SSO) across several sites and 3rd party applications. Azure AD B2c identity experience framework was used for the development of the SSO solution. At the time of the build & development, Azure was in public preview as it was new to the Azure service line so there was limited support.

Alongside the single sign-on project our team was also building a custom-built Member Hub developed in Sitefinity allowing customers to manage their Super information in a central location. This also was integrated into the 3rd party Loyalty platform that allowed Super customers to purchase retail products, with a portion of the purchase going to their super. One of the main complexities was the gathering of the integration of data needed from 3rd party services from multiple providers.