In any business, it is imperative to efficiently and consistently engage your consumers while guiding their experience and decision-making from the first stage of the purchasing journey. To achieve this, you need to understand your customer's behavior and deliver personalized content and experiences to each client. Progress Sitefinity Digital Experience Cloud is the perfect ally for your organization in achieving these value-adding strategies. How does this happen? You may ask. Here is a comprehensive outlook on the benefits of Progress Sitefinity Digital Experience cloud to your organization.

Progress Sitefinity digital cloud comes with a connector in Sitefinity CMS that syncs your website data with the cloud. Syncing website data enables you to benefit from persona scoring and persona profiling in one case and to use big data analytics in optimizing your customer's journey in another instance.

Sitefinity CMS enables you to personalize your web pages and web content by campaigns or persona created in the cloud. You also get insights by syncing data with Progress Sitefinity Digital Experience. Companies are personalizing website pages basing on ideas coming from the cloud.

When working with multiple sites on a single Sitefinity CMS, you can now select which particular website to track. It is also possible to isolate individual customer journey data in distinct data centers within digital experience cloud. Separating data ensures marketers in your organization get data-driven insights unique to the brand they manage. Contact us today for more information.