3 Signs Your Website Needs a Redesign
You Can’t Make Updates Easily
It’s your website. You should be able to make effortless changes to it. Content management systems (CMS) have come a long way in recent years. Many solutions are available from drag and drop templates to in line edits. There is no excuse for having any difficulty making changes and adding content to your site. If you are, then it may be time for a refresh to ensure that you have no issue keeping your site accurate, current, and relevant to your users.
Your Search Rankings are Low
Not getting traffic like you used to? Times have changed and search engines are judging your site on a lot more than back links and keywords. Older sites may use outdated and unsupported frameworks like Adobe Flash and are completely ignored by search engines. Search engines also keep track of your site’s load time, code quality, design, and mobile responsiveness. All of these are important to optimize for maximum discovery by new customers and can be fixed by a full backend redesign.
It Performs Badly on Mobile
According to SimilarWeb''s State of Mobile Web US 2015 report, 56% of web traffic comes from mobile devices. That means that for most of your users, your first impression is your mobile site. If your site looks, or performs poorly on mobile, that’s a bad first impression. Luckily, many frameworks exist to make it easy for your site to become mobile friendly. A well designed mobile site is no longer an added benefit; it''s mandatory to succeed on the web today. Everything from search rankings, customer conversions, and satisfaction hinges on a responsive website design.
For more information, or to see how we can improve your site, contact us.