Microsoft's Active Directory services have been a trademark component of their architecture for a number of years.  Traditionally, Microsoft offered these types of standardized and centralized services to automate the management of security, user data, and other resources in a distributed networking environment.  In recent years, Microsoft began to offer their Active Directory B2C services on their Azure cloud platform.  In this post, we will highlight some of the reasons why organisations around the world are taking advantage of the flexibility, reliability and scalability offered by Azure's B2C services. 

User data is now typically spread across many different types of operating systems and various applications.  Azure's Active Directory B2C allows organisations to harness identities anywhere across the web and across multiple operating systems, including iOS and Android.  B2C services allows user to sign in using LinkedIn, Google+, Microsoft Accounts and many other applications, or organisations can add their own in order for their users to access applications with existing login credentials.

Azure's B2C also makes use of open standards in order to integrate with a variety of platforms.  Through open-source client libraries and secure web APIs following industry standard protocols, identity management is made possible regardless of platform.

Azure's B2C services are capable of processing billions of authentications every day, reliably supporting millions of users across the globe on a daily basis.  Yet Microsoft's B2C services can be simple enough to create a login experience within minutes using its built-in policies.

Microsoft's B2C services have received a SLA rating of 99.9%, meaning organisations are well-satisfied with the level of their performance and reliability.  Part of what makes B2C services reliable is emphasis on security, with user data vigorously protected by application or policy-based multi-factor authentication, along with other various security controls.

Interested in learning more about best migration practices to Azure's Active Directory B2C services?  Please click here, or if you would like to know more about Microsoft's AD services in general, or Azure's B2C cloud identity services, contact us.