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10 Jun

3 Benefits of a Minimalistic Website Design

Want to make your website modern, sleek and functional? The best option may be to redesign your site with minimalism in mind. Forget walls of small text, dozens of buttons, and flashing banners. The web is evolving and a clear standard of web design is emerging.

Here are 3 benefits to incorporating minimalist design principles into your website:

Faster Load Times
Reducing the content on your site will make your pages load faster. Studies show that a 1-second delay in page loading correlates to 11% fewer page views, 16% decrease in customer satisfaction, and a 7% loss of conversions (source: Aberdeen Group). Search engines also use page load times as a factor for search rankings.

Emphasize Message
Reducing content emphasizes your website’s message. A typical minimal design consists of one line of title text, one user input, and one image to compliment and bring everything together. Users are easily discouraged and suffer from decision fatigue. Your website should get the user’s attention and provide a simple call to action. If you are successful, your users will actively look for more information deeper within the site.

Focus Content
Focusing content means more than minimizing it. Bringing focus is a core goal of design. The intricate use of design elements such as space, line, shape, and size are core features of a minimal design used to ensure your content is heard. Not only will users see your message, they will remember it.

To see how we use minimalist design and how we can help you do the same, visit our site.

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