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Azure Cognitive Services

Voice Searches | Face Authentication | Speech Recognition

Changing the World Through Azure's Cognitive Service Solutions

Infuse your apps, websites and bots with intelligent algorithms to see, hear, speak, understand and interpret your user needs through natural methods of communication. Transform your business with AI today.

In order to reach out to a current customer base, as well as attract new clients, organisations knew they had to appeal to their audience's other senses such as vision and hearing. In addition, a special emphasis on emotions was frequently an integral part of marketing campaigns today.

Enter Microsoft Azure Cognitive Services

It's no secret that internet use has turned the business world upside down. Companies found an entirely new audience for their services and/or products. In addition, they were tasked with finding new ways to appeal to potential buyers - and they did. However, just as slick TV ads faded away as one of the major ways to garner attention, so flashy website images are fading away as well. With the introduction of machine learning and artificial intelligence concepts, the way organisations will connect with their audiences, as well as the tools they will use to reach both current and new clients is about to see another major shift.

Microsoft's Azure Cognitive Services is ready to play a key role in this major shift away from traditional methods of appealing to internet audiences. Through the use of intelligent algorithms, Azure's cognitive services will allow organisations to understand human interaction through the web as never before. AI-enabled bots, websites and apps are being developed with an innate ability to interact naturally with users on almost every level, including sight, sound, and natural verbal speech.

How we can help

To understand how Azure's cognitive services can help organisations take advantage of this higher level of interaction, it helps to point out some recent advancements in technology and how Azure's cognitive services can offer a new level of service through its intelligent APIs.

  • Decision - Build apps that surface recommendations for informed and efficient decision-making.

  • Speech - Convert speech into text and text into natural-sounding speech. Translate from one language to another and enable speaker verification and recognition.

  • Language - Allow your apps to process natural language with pre-built scripts, evaluate sentiment and learn how to recognise what users want.

  • Vision - Recognise, identify, caption, index and moderate your pictures, videos and digital ink content.

  • Search - Add Bing Search APIs to your apps and harness the ability to comb billions of web pages, images, videos and news with a single API call.


These examples are just a small sampling of what AI and machine learning is going to do as they turn the world of information technology upside down in the near future. If you would like to know more about leveraging the next generation of computing through Azure's cognitive services, contact us today!

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