folio1 was approached to review a current Progress Sitefinity CMS to provide further insights on how to take full advantage of Sitefinity dynamic features & personalisation engine.
As part of this development project, we were also asked to develop a single sign-on (SSO) solution to be integrated with the CMS & marketing systems.
As part of the solution, our team built a new personalisation feature for Sitefinity CMS that allowed to apply a personalised cookie on load based on the URL or dedicated landing page. This was also integrated with Marketo which was used for customer marketing & CRM.
folio1 was also part of the dedicated team to build & develop the solution for a single sign-on (SSO) across several sites and 3rd party applications. Azure AD B2c identity experience framework was used for the development of the SSO solution. At the time of the build & development, Azure was in public preview as it was new to the Azure service line so there was limited support.
Alongside the single sign-on project our team was also building a custom-built Member Hub developed in Sitefinity allowing customers to manage their Super information in a central location. This also was integrated into the 3rd party Loyalty platform that allowed Super customers to purchase retail products, with a portion of the purchase going to their super. One of the main complexities was the gathering of the integration of data needed from 3rd party services from multiple providers.
- Registration Azure AD B2C integration development with 3rd party Loyalty platform
- API integration layer to 3rd party services like Mercer a Superannuation service provider to retailers
- New Member Portal development in Sitefinity CMS
The result allows members to sign in to all applications and services, providing customers with a single portal to manage their super and across the Loyalty channel without the need of re-signing in, enhancing the user experience. This was the start of the Omnichannel approach across several applications to be added to the ecosystem moving forward.
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