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11 Sep

Understanding usability testing and research

Understanding usability testing and research

Understanding usability testing and research can seem a bit daunting at first, and you may not know where to begin. So let us help; here''s a guide to understanding what it''s all about.  Perhaps it would be helpful to know that people spend years of their life actually trying to understand how the human mind works.  Your task is to make your "product," whatever it is as user-friendly as possible.  If your potential user is having difficulty interfacing with the software, using the app, or any number of possible grievances, they simply will move on and not be bothered.  Your research must make this happen.

In Web design and usability testing, there is no “it just happens” phenomena while studying user interaction. There is always a scientific or psychological explanation that answers the question – “what motivates a visitor to take action?”. TNW NEWS

How do you get the user to do what you want them to do?  You want them to feel like the smartest person in the world.  You want them to feel like their actions are useful and have value.  You also want them to find the path of least resistance.  You want to make it as easy as possible for them to accomplish their goal while also getting them to do what you want them to do.  If the testing and research that you are conducting can do this then you have accomplished your goal.

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