Many of the best sites on the web are so intuitive and seamless, the series of decisions behind the user experience are almost invisible. The user doesn''t notice the decisions behind button placement or the platform structure. UI/UX design shapes a natural experience. The goals of design often include creating a graceful and well-controlled format for using a site or application.

Organizations and businesses have specific needs when it comes to their online presence. Some projects focus on generating sales while others focus on informing the website visitor about a cause. The main point, however, is that it''s highly desirable for a user to interact with a site in an intended way.

A sincerely engaging user experience typically includes thoughtful design decisions and a cohesive look. The user experience helps to define a brand, so the website or application should reflect the brand''s goals in many ways. Considerations include color schemes, the time it takes to access information, and information flow.

Clarity, another key aspect in web development, encourages users to have a positive experience visiting the site. For example, a newspaper website with highly readable titles and a compelling easy-to-scroll format encourages users to feel immersed in their reading experience. A museum website with high-quality imagery that seamlessly fits in the balanced composition of a page helps users want to stay on the site. The ability for the user to access precise information with minimal clicks often supports a positive experience.

Focused user interface and experience design is similar to the interior and exterior design of a home. The decisions made in the design effect how harmoniously a site and user engage. Skillful UI/UX design helps facilitate a functional, sustainable online presence.

We’re passionate about creating unique, well-planned online experiences. To learn about the talents and capabilities of Folio1, contact us.