Digital transformation means making fundamental changes to business policies and methods to better integrate technology into all aspects of the business. It is essential to both massive corporations and small local businesses to go through digital transformation to remain competitive in today''s business world. It is becoming more challenging for companies to stay relevant in the twenty-first century. Standard and Poore''s 500 is proof of this. In 1958, companies stayed on the S&P 500 on average for about sixty-one years. Compare that to today when companies are replaced every two weeks. Digital transformation is one of the most effective ways to remain competitive.

Even companies who think they do not have to undergo digital transformation should still consider it. In addition to keeping up with competitors, companies to go through digital transformation experience more profit, more efficiency, and provide a better experience with their customers.

Digital transformation can be tricky and should be planned out and approached carefully and strategically. The first thing you should do is envision what you want your company to look like after the digital transformation, and identify areas of your business that need it. Important assets to look at include sales force, distribution channels, products and content, product innovation, partnership network, branding, customer knowledge, and company culture. Plan everything for the digital transformation, including what you will invest in the change. Hire technically skilled employees who can adapt easily to the change and make sure new policies are enforced from the top of the company. When initiating digital transformation, make sure to implement the changes slowly for you businesses best chance of survival.

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