Progress Sitefinity Features
For your organizational success, your marketer must understand the complete customer journey. However, with the spread of data among multiple channels, it becomes a rather daunting task for your organization's marketers to attain customer's journey visibility that would help guide and predict future marketing strategies. Without this visibility, it is impossible to shift directions promptly to keep up with demand efficiently.
To help your organization achieve success, Progress Sitefinity CMS gives your marketers a 360-degree visibility into the entire customer's journey life-cycle, and the current step at which individual customers are. This platform requires updating to enable your marketers to leverage a central repository for all accessible data, thereby driving success to your organization in some ways that include.
Advanced Customer Analytics
This update enables your marketers to define predictive and prescriptive strategies in determining the customer goals and conversion rate by providing required insight. Progress Sitefinity DEC uses machine learning to relate how customer's prospects and groups interact through all channels while providing recommendations on how to move them to their goals more efficiently.
Real-time Actionable Data
Progress Sitefinity offers a solution that unveils newest trends enabling your markers to target their actions towards opportunity improvement in real-time. It not only gives you a real-time automated lead scoring and management to help you make informed decisions in your organization but it also helps you stay at the forefront of the competition by making you the first one to know of new trends beforehand.
Progress Sitefinity is very beneficial to your organization no matter how you spin it. Contact us today for more information.