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11 Oct

Artificial Intelligence News: Transforming Digital Marketing

Salesforce has recently released their fourth annual "State of Marketing" report, and they have found that the future of digital marketing is all about Artificial Intelligence. Based on a worldwide survey of 3,500 marketers, the report shows that respondents are increasingly relying on AI to learn from customer's past behavior and deliver truly tailored customer journeys.

Some of their key findings are:

Today's customers are always-connected, and expect companies to be so as well. They expect brand experiences to be both consistent across every channel, but also unique and personalized to them. Marketers are leveraging the latest AI technologies to meet these high expectations, resulting in increased brand loyalty and higher sales. According to the latest research, this trend will only progress in coming years, as businesses and software companies find more ways to manage large datasets and customize the unique abilities of AI to deliver results.

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