Develop an easy way to list and sell items you no longer need with particular emphasis on the mobile interface and integrated payment gateway.
Impact: Central Shopper’s clean, simple, easy-to-use website and mobile interface enabled it to gain market share in a highly-competitive marketplace.
The Local Classified ad marketplace is large and highly competitive but most platforms are hard to search, and items need to be listed from a desktop rather than a mobile device. Payment Gateway integrations on mobile devices are frequently unsatisfactory and the number of uncompleted transactions is high.
folio1 was approached by Central Shopper to design a clean, easy-to-use, responsive site with a integrated payment gateway that work well for all mobile devices and desktop sellers and buyers.
Our custom software development & UI/UX team had freedom to come up with a number ideas and solutions to best fit the project challenges.
Our market research indicated that the biggest problem with existing classified sites was that they were not mobile friendly so we focused our efforts on developing a fantastic mobile UI/UX. In addition to making it easy to list and search for items we created a seamless custom integration with Braintree (part of the PayPal infrastructure), to make the purchasing experience even more streamlined.
As Tom says,
“Working with folio1 was easy. I gave them the concept and they developed it, adding some innovative ideas as a result of their own market research that helped Central Shopper gain traction even faster. We chose folio1 because of their understanding of our target market and friendly attitude as well as their technical expertise and are glad we did. They continue to work with us to develop the application and make it even better.”