Azure Active Directory (Azure AD) B2C is an identity management service that enables you to customize and control how customers interact with your application. This interaction includes sign up, sign in, and managing their profiles when customers use your applications. You have the choice of applications for iOS, Android, and .NET, among others. Azure AD B2C enables these actions while protecting your customer identities at the same time.
“Customer demands are growing but your teams’ skills & resources to manage security & compliance is constantly under pressure…”
Key points when starting your AD B2c research
- How should customers interact with business applications?
- What is the user interface (UI) experience that I want to provide to customers?
- Which identity providers do I want to let customers choose from in my application?
- Does my sign-in process require additional APIs to run?
Azure AD B2C supports OpenID Connect
OpenID Connect 1.0 is a simple identity layer on top of the OAuth 2.0 protocol. It allows Clients to verify the identity of the End-User based on the authentication performed by an Authorization Server, as well as to obtain basic profile information about the End-User in an interoperable and REST-like manner.
An identity provider is a service that authenticates customer identities and issues security tokens. In Azure AD B2C, you configure a number of identity providers in your tenant, such as a Microsoft account, Facebook, or Amazon among others.
A simple out of the box solution could be a suitable fit for your business. But our recommendation is to workshop your solutions review the opportunities by developing custom policies on the Identity Experience Framework (IEF) bring to the table could be the right fit for your business solutions.
One other big advantage is that is part of Azure Azure Active Directory (AD) which has been around for years and most enterprise company are using office 365. And already have their employers on the directory so, having the ability to allow local base identity provider can also become an advantage on understanding further details on user or employers across all system in one central location.
When starting your journey in developing a solution in your Omni channel strategy there are core areas that need to be taken in to account.
The Omni channel approach is several applications or systems that a customer would use across your business service. Each service, application needs to be seamlessly integrated to provide the best user experience.
No customer in today digital world wants to be signing into several applications to complete a process or service today. SSO single sign on approach is the solution providing Single login interface for all applications across your business operations.
As part of your strategy it’s recommended to understand that each system/application may also require different information from each customer/user to validate, authenticate to allow access or to complete the process of the service. With this said we need to move into understanding the solution of data and how data is managed, how it can be integrated from one app/system to another. And keep it all secured from cyber-attacks.
Why Azure AD B2C?
- Simplifying access - Build your Omni channel approach
Single sign-on (SSO) & support for all the major social identity providers, including Facebook, Amazon, LinkedIn and more. This ensures a seamless user experience, security and compliance across social users.
- Secured - Enterprise Authentication
Robust security controls, including built-in threat detection and multi-factor authentication (MFA), email & SMS validation which offers peace of mind that your customers identity is always protected & secure.
- Integration - OpenID Connect to Graph API
B2C supports open standards to integrate well with all technology stacks. Connect to your applications, your CRM system and website with ease.
- Cost-effective – At all levels
Enabling users to manage their own profiles and passwords enhances their experience, but also removes a significant support cost for your organisation.
- Scalable - Start small & grow
You can rely on the ability to meet the demand of millions of users and billions of authentications every day – with the assurance that you’ll only ever pay for what you use.
How we can help
The folio1 team have been able to build & develop a solution that is unique to fit with our customer’s needs, that would have taken years to develop from scratch.
Our team have a deep understanding on building complex process flows, based on our expertise that our team has have to date with the Azure AD B2c Identity experience framework, custom policy, UI and combining this with graph API so that backend services can be integrated. By doing this it provides further flexibility to build very complex user flows for SSO registration process that not just validates a user but allows you to migrate current customers over from an existing system.
- Solution architecture design
- AD B2c flow development design
- Proof of concept (POC) development
- Azure environment set-up
- Azure AD B2c Set
- API Management & Integration
- Solution Consulting
Does your business need to be digitally transformed?
Call us today on 1800 365 461 to learn more about our digital transformation service solutions. Or fill in to book your free consultation.
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